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Your hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize, however, is the degree to which hearing takes place in your brain, not in your ears! In fact, because your brain is different from everyone else’s, you hear differently from other people around you. 

Our 5-star-rated hearing aid experts are here to discuss the fascinating ways that your brain helps you to hear…and the ways that BrainHearing™ technology has brought hearing aid treatment to an entirely new level.

What Does Your Brain Have to Do With Hearing?

Think of your ears as microphones that pick up sounds. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn’t be able to process, enjoy, or comprehend anything that you hear.

Your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse:

Roses are red

Violets are _____

Sugar is sweet

And so are you!

Did your brain figure out that the blank in that verse is supposed to say “blue”? It does the same thing when you are listening to someone speak in a noisy room. Sometimes, your ears might not catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Avoid the Danger of Cognitive Overload

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. After a while, this can take its toll. You may end up feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

What Is BrainHearing™?

BrainHearing™ is part of the broader NeuroTechnology™ field of audiology (the science of hearing), and as the name suggests, this technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized exclusively for you.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn’t have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family.

Schedule Your Hearing Consultation With Our Hearing Aid Experts Today

Our experts at NewSound Solutions can provide you with a hearing assessment and treatment consultation, during which we will be happy to answer all your questions about our hearing rehabilitation technologies. Call our friendly office today to schedule your appointment.

The information provided in this article is not meant to be medical advice and is for educational purposes only. If you would like to learn more about this and other hearing care-related topics, feel free to contact NewSound Solutions by clicking here or by calling (817) 550-6115.


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Being an active woman having to face issues with tinnitus and loss of hearing was very challenging for me until I met Dr. Terri Edwards. I live about 80 miles from her clinic, but it was worth the drive. She took the time to explain to me in a very common language what was going on in my brain that triggered the tinnitus and the results of my hearing test. I felt very comfortable all the way. Libby
The reviews listed are from actual patients of NewSound Solutions. Individual results may vary. Reviews are not claimed to represent results for everyone.
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